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Forecast Essentials – It Costs $2,400 to Sell a Vehicle

April 23, 2020

Do you know how much it costs to sell a vehicle in your dealership? Very few dealers realize that the average cost to sell a vehicle is $2,400. In my discussions, I have found that most managers and dealers assume the cost to sell is $600 - $1200.
To calculate your cost to sell, take your total new & used expenses on your factory financial statement and divide by total retail units. Depending on the manufacturer, this number has already been reduced by advertising and floor plan credits.